--- title: How to cut the cost of your supermarket shopping description: A free article on the nudge platform talking about how to save money and cut the cost of your supermarket shopping image: https://insights.nudge-global.com/hubfs/user%20content/supermarket%20shopping.png --- [![Nudge](https://insights.nudge-global.com/hubfs/Nudge_Global_September2019/Image/header-logo.png)](https://www.nudge-global.com/) [![Nudge](https://insights.nudge-global.com/hubfs/Nudge_Global_September2019/Image/mobile-logo.png)](https://www.nudge-global.com/) # How to cut the cost of your supermarket shopping #### How to cut the cost of your supermarket shopping Supermarkets spend millions of pounds on tricks to get us to spend more - and it works too. Apparently, three-quarters of us spend more than we mean to at the checkout. Don't let them trick you into spending more than you want to. An extra tenner each time you shop might not sound like much, but if you go shopping twice a week, it adds up to more than £1,000 a year. ![supermarket shopping](https://insights.nudge-global.com/hs-fs/hubfs/user%20content/supermarket%20shopping.png?width=600&name=supermarket%20shopping.png) ##### Stick to your shopping list Tempted by treats and offers? Try sticking to a shopping list, if you want to avoid wasting food and money. On a big shop, think before you buy - is it worth it? Will you use it before it goes off? If you only nipped in for milk and bread, try to leave without adding anything extra. # Trade down your brands Test your taste buds by trading down to different brands. Food that costs more doesn't necessarily taste better, and some own-brand food is even made in the same factory as the big brands. If you buy branded food, try the supermarket own brand. Where you buy premium supermarket products, try their standard own brand range, and then try the value versions. # Check out the cost per kilo Don't get caught out by offers and different pack sizes. Beat the supermarkets at their own game - look at the shelf labels, and check the price per kilo rather than the pack price. See if your supermarket has scales in the fresh fruit and veg section. You can use them to weigh up whether that pack of four pears is actually cheaper than buying them loose. # Don't be fooled by special offers 'Deals' like 3 for 2 can be confusing (or a con!). Take time to work out what is cheapest, and you could make some serious savings. Don't be afraid to have a sneaky look at comparison sites, or other shops, on your smartphone to track down better deals. # Buy bigger quantities It often works out cheaper - provided you will use it all before it goes off, that is. If you have the budget and the storage space, buying big bags of long-lasting food like potatoes, rice and pasta usually cost less per kilo than smaller quantities. If you buy large packs of meat or fish, you can use some and freeze some later. # Love yellow stickers Take advantage of the yellow-stickered bargains in the reduced sections. If there's an item on your list for less, snap it up. So long as you will eat it (or freeze it) before the use by date, it should be perfectly good. If you're feeling particularly brave, ask someone in your local supermarket what time things get reduced - that way, you'll be ahead of the game. # Look up, look down and all around Supermarkets use a lot of tricks and tactics to part customers from their money. The displays at the end of the aisles may be packed full of cut-price offers - but if you step around the corner or look up and down the shelf, you'll find similar things that are cheaper without being on offer. # Stick to the outer edges  You can find most basic foods, like fresh fruit and veg, meat, fish, cheese and bread in the outside aisles of the supermarket. Avoid the central aisles stuffed with snacks, sweets, biscuits and booze, and it could be a winning combination for your waistline as well as your wallet. **We hope you found this article helpful, and are here to help if you have any questions. For further insights and updates, or to get involved in the conversation - Make sure you are following us on social media via the links in the footer below. ** **This article is an example of the great content available on nudge. If you would like to find out more about using nudge in your organisation, please**** [get in touch here](https://www.nudge-global.com/contact-us/).** Get in touch - [Contact us](https://www.nudge-global.com/contact-us/) - - - More info - [T&Cs](https://www.nudge-global.com/terms-and-conditions/) - [Privacy policy](https://www.nudge-global.com/privacy-policy/#) Copyright nudge Global Ltd. Registered company number 08711475. Registered in England & Wales. Registered Office address: Portland House, 114 Sarsfeld Road, London, SW12 8HL, United Kingdom. Data Protection Registration Number ZA046765.